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Brand Manager, Isopure & ABB Activation

Date: Jul 16, 2019

Location: Downers Grove, IL, US, 60515

Company: Glanbia

We’re looking for a driven and passionate Brand Manager to join us in changing people’s lives for the better. Your mission, if you choose to accept it: The Brand Manager is responsible for owning and leading the traditional and digital marketing strategy and campaign development, execution, budget and analysis for the Isopure (including Nature’s Best) and ABB brands. This means you are a strategic, creative, driven, entrepreneurial and marketing-savvy expert that has the ability to influence and lead the creation of breakthrough branded content and control the media investment and strategy to drive brand growth and push for excellence. Think you got what it takes?

Isopure® is all about formulating high-quality, premium, and effective sports nutrition products for people who aspire to be the best they can be so they can enjoy life and inspire others. We are for weight trainers, runners, rock climbers, mothers, fathers, busy professionals - just to name a few. We make the absolute finest fuel to help you conquer your daily obstacles and reach your fitness and health goals. We aim for the highest standards. Beyond quality. Formulas with taste.

 

ABB has over three decades of proven performance where it matters most: At your gym. The sports nutrition products we offer, from our legendary originals to our latest innovations, stand for taste, convenience, and results. We set the bar in sports nutrition.

It's a great time to join our team! We have experienced turnaround double-digit growth with a ton of momentum heading into the future. We are positioned for high growth as a lifestyle brand with excellent consumer brand health scores, high celebrity and influencer appeal, strong consumption growth, breakthrough and engaging marketing campaigns and exciting new product innovation.  But we need your help. Your strong performance and skillset will substantially contribute and help ensure that we keep raising the bar!

Essential Functions:

  • Own the marketing activation strategy, planning, execution, analysis and budget (traditional, digital,  social, search) for the Isopure®, Nature’s Best™ and ABB brands to fuel brand growth
    • Support key brand priorities/objectives and define the right investment levels to drive growth
    • Partner with external agencies to manage digital display/video strategy, planning and spend
    • Partner with external agencies to manage traditional marketing activities (print, events, POS, samples, SWAG, ect.) strategy, planning and spend
    • Manage key online customer advertising and search strategy, communications and budget with agency and sales team
    • Manage the brands marketing budget and accrual process with finance/accounting
    • Develop business driving KPI measurements and regularly report against stated goals (owned, paid, earned)
    • Analyze and synthesize data, generate insights and provide recommendations to optimize future campaigns to increase effectiveness and efficiencies
  • Manage brand social media platforms with agency
    • Own the social calendar and build content with media planning/buying agency
    • Align with brand leadership on key initiatives, content, budget and timing
    • Liaise with in-house creative/copywriters and external agency to create and leverage content for key brand campaigns/initiatives, NPD, seasonal themes to drive consumer engagement
    • Link customer promotion, event/sponsorship and athlete initiatives to social media and connected platforms 
    • Manage the influencer program with agency partners
    • Uncover opportunities and out-of-box ideas to increase earned and shared reach
  • Own the creative/layout and content on the branded websites to drive consumer engagement and relevance
    • Collaborate with various content creators and copywriters to publish authentic and engaging communications and optimized product pages
    • Partner with D2C sales to define optimal offer communications that increase conversion rates
    • Optimize organic SEO/SEM
  • Own the branded email marketing strategy and communications (newsfeeds, blogs, etc.)  
  • Lead the consumer experiential event strategy & execution with the activation team and agency to drive best-in-class consumer engagement and successfully accomplish brand objectives
  • Attendance at grass roots Marketing events and trade shows to act as a brand ambassador and disseminate product information
  • Partner with the sales team to devise and support the execution of key customer plans/ promos
  • Perform creative request brief writing, advertising copy and technical writing for all forms of media
  • Work with creative editors and copy writers to ensure an authentic, consistent and accurate brand ‘voice’
  • Closely monitor, track and report on market, consumer, category and competitive trends and marketing activity (i.e. social media listening and tactics, advertising creative/copy) with the ability to assess key marketing opportunities and threats
  • Collaborate with key cross-functional partners: sales, customer marketing, consumer insights & analytics, finance, operations, R&D, legal, regulatory, creative and external agencies
  • Develop and provide critical proactive input on departmental direction, project budgets, action items, deadlines for deliverables, product positioning in the market place and other marketing related matters
  • Manage existing key external agency partnerships and explore new beneficial partnerships
  • Stay abreast the latest traditional and digital marketing tactics to share-out with the broader team
  • Support the Brand Lead with step-out projects, as assigned

Education/Experience:

  • 5+ years of experience in marketing strategy and planning
  • Masters or MBA preferred in marketing
  • Other CPG/retail/consumer focused industries preferred (client or agency)

Knowledge, Skills and Abilities:

  • Ability to work with creative to develop breakthrough marketing content
  • Strong record of managing brand, social strategy and agency relationships
  • Experience in product information creation and display
  • Experience in managing paid search and budgeting for optimized spend
  • KPI setting and measurement experience
  • Experience in standard setting and influencing cross-functionally
  • Self-starter, entrepreneurial mind-set, highly motivated and ambitious
  • Strong work ethic (willingness to roll up sleeves), multi-tasking and organizational skills
  • Passion for health, fitness and sports nutrition industry

 

Equal Opportunity Employer: Disability/Veteran. We are an equal opportunity and affirmative action employer that does not discriminate and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Nearest Major Market: Chicago