Customer Planning & Strategy Manager

Date: Jun 25, 2024

Location: Downers Grove, IL, US

Company: Glanbia

Manager, Customer Planning & Strategy, GPN Americas


Glanbia Performance Nutrition (GPN) is the Global leader in Sports Nutrition. The Performance Nutrition division has acquired and/or developed an impressive portfolio of brands, including Optimum Nutrition, Slim-Fast, BSN, Amazing Grass, Think!, Isopure and more. The sports, weight management, & active lifestyle nutrition category is experiencing strong growth and GPN has significantly outperformed the market. GPN has a strong, vertically integrated global manufacturing platform and production capabilities across a range of categories.  

To support the organization’s sales activities, we are hiring a CP&S manager.  This position will be responsible for the development of our Americas Business Unit customer planning & strategy across a set of key brands and into the joint business plans of all customers. 


Primary Responsibilities in Customer planning & strategy


  • Primary liaison between a specific brand organization and the customer organization across the entire customer team for all sales strategy initiatives
  • Provide active support to the customer sales teams to enable the achievement of sales and profit plans for the customers on all products within the assigned group
  • Guide and lead customer-specific products (display, exclusive items) as a key lead with the brand management team through the stage gate process
  • Own the analysis for, and preparation of, key customer presentations. Develop and house a host of sales tools for sales to self-serve ad-hoc for other customer presentations
  • Key leader in driving the commercialization of a specific category/brand plans for specific channels
  • Subject matter expert on customer resets, and customer calendars of retail events
  • Develop and publish AMPS (assortment, merchandise, price and shelving) principles by category/customer, and guide these principles into customer joint business plans
  • Partner to Trade team to guide customer teams on the efficient use of trade funds and customer invoice costs to achieve brand/company goals on shelf pricing guidance and growth in sales and market share.
  • Aid the brand team in executing impactful shopper marketing programs in the trade that are consistent with the brand’s overall strategies.
  • Build and leverage relationships with cross functional counterparts including customer excellence (price and sales planning), marketing and finance
  • Participate in the development of brand strategy, marketing plans and financial LE’s.



  • Bachelors/University degree in Business Administration or Marketing, MBA Preferred
  • 5+ years sales, brand, channel/trade marketing, customer planning and customer strategy experience in North America.
  • Experience in direct customer sales an asset
  • Experience managing a brand in a larger brand portfolio organization within CPG is an asset
  • Exposure to multiple retail classes of trade – E-commerce, Mass, Club, Grocery, Specialty/Department, Dollar, Drug
  • Strong ability to influence decision-makers up and down at least one level, with and without direct authority, to ensure a fully aligned customer/company business plan
  • Strong project management skills, self-motivated with a strong work ethic, exceptional drive for results and ability to successfully lead cross-functional teams
  • Must be able to present data in an organized manner with advanced skills using Microsoft Word, Excel, and Power Point



Glanbia Performance Nutrition brands are sold in more than 100 markets around the world. The growing global interest in healthy, active lifestyles means our portfolio appeals to a variety of sports performance, active and healthy-lifestyle consumers with a wide range of fitness motivations.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.