Assistant Brand Manager - BSN & Isopure

Date: Apr 6, 2024

Location: Gurgaon, DL, IN

Company: Glanbia

Assistant Brand Manager - ISOPURE & BSN 

Glanbia Performance Nutrition


Join this dynamic team focused on delivering better nutrition for every step of life’s journey!


Job Summary: 

This role will work closely with the Senior Brand Manager to develop key initiatives and drive goals dealing with promotional management, advertising, branding, event and athlete management.  

Will also be responsible for the coordination of marketing programs planned for the Glanbia Performance Nutrition brands, Isopure and BSN in India ensuring smooth and successful execution.


•    Creative brief development and working with BTL, PR, event management agencies to ensure timely execution of projects
•    Support the development of advertising material across multiple platforms in line with brand objectives and HQ guidelines
•    Lead in planning and managing the sponsored teams and influencers, e.g., handling athlete monthly product allocations, printing athlete gears, coordinating athlete duties in events, sampling & demonstrations as well as liaising with US on approvals.
•    Support the ongoing management of the ISOPURE & BSN Social Platforms such as META platforms, You-Tube etc. - Work closely with the digital agency to coordinate celebrity & influencer contributions/interviews/photo, video shoots etc.
•    Supporting digital front visibility of the products & brands for improved performances for sponsored & organic searches e.g. Amazon, Google searches etc.
•    Work with sales and key customers to develop POS solutions and all sampling material requirements
•    Leading the demos/sampling as required 
•    Assistance in all aspects of planning for large scale Fitness shows where our brands have a presence.
•    Assistance in planning, execution and tracking of new product launches
•    Working with third party providers on gift with purchase procurement, POS and other collateral


Knowledge, Skills and Abilities: 
•    Ability to work up timelines for projects and ensuring on time delivery
•    Ability to systematically coordinate projects with good sense of priority setting.
•    Is persistent and resilient in the pursuit of objectives, willing to take on new challenges and works to resolve issues
•    Results oriented with high level of initiative.
•    Ability to analyse market trends, internal sales data and work within budget guidelines
•    Good cross functional team building skills.
•    Good understanding of how to work within brand guidelines
•    Highly adept with Social Media (Facebook, Instagram, YouTube, Twitter)

•    MBA from a Tier I or Tier II B school (IIMs, FMS, XLRI, SP Jain, JBIMS, NITTIE, SIBM, MDI, IIFT)
•    Around 3 years brand management experience in FMCG/retail/consumer focused industries OR experience in working at a creative agency in an account management role
•    Brand positioning & segmentation, 
•    Good working knowledge of MS Excel and MS Powerpoint
•    Trade marketing and merchandising experience
•    Experience managing external agencies
•    Experience in customer/consumer insights

Where and how you will work

The opportunity will be based in our Gurgaon office with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.


What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.




About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia, our culture celebrates individuality, knowing that together we are more.