Brand Manager - New Products & Innovation (Optimum Nutrition)

Date: Mar 31, 2024

Location: Gurgaon, DL, IN, 122011

Company: Glanbia

Brand Manager - New Products, Optimum Nutrition

Glanbia Performance Nutrition


Join this dynamic team focused on delivering better nutrition for every step of life’s journey!


Job Summary:

This role will work closely with the Marketing Manager - Optimum Nutrition to develop key initiatives and drive goals dealing with new product development, launch planning and execution, while developing the existing non-whey product range through promotional management, advertising and branding. Responsible for the coordination of marketing programs planned for the non-whey range of Glanbia Performance Nutrition brand, ‘Optimum Nutrition’ in India ensuring smooth and successful execution. Non-whey.



  • Managing the marketing inputs on the stage gate process for brand Optimum Nutrition
  • Generate ideas and size the market for newer opportunities for brand Optimum Nutrition
  • Leading packaging artwork development for the new product launches under Optimum Nutrition
  • Generate awareness and trials for the non-whey range of Optimum Nutrition i.e. Optimum Nutrition Gold Standard Pre-workout, Optimum Nutrition Creatine, Optimum Nutrition Gold Standard Plant Protein, Optimum Nutrition BCAA
  • Develop communication through strong insights on consumer usage occasions
  • Support the development of advertising material across social media, ecommerce platforms and DTC in line with brand objectives and HQ guidelines
  • Assistance in planning, execution and tracking of influencer marketing campaigns to drive advocacy for the non-whey range
  • Increase search velocity for the non-whey range of Optimum Nutrition on the ecommerce platforms
  • Creative brief development and working with BTL, PR, event management agencies to ensure timely execution of projects
  • Work with sales and key customers to develop POS solutions and all sampling material requirements
  • Leading the demos/sampling as required
  • Working with third party providers on gift with purchase procurement, POS and other collateral


Knowledge, Skills and Abilities:

  • Ability to work up timelines for projects and ensuring on time delivery
  • Ability to systematically coordinate projects with good sense of priority setting.
  • Is persistent and resilient in the pursuit of objectives, willing to take on new challenges and works to resolve issues
  • Results oriented with high level of initiative.
  • Ability to analyse market trends, internal sales data and work within budget guidelines
  • Good cross functional team building skills.
  • Good understanding of how to work within brand guidelines
  • Highly adept with Social Media (Facebook, Instagram, YouTube, Twitter)
  • Understanding of performance marketing



  • MBA from a Tier I or Tier II B school (IIMs, FMS, XLRI, SP Jain, JBIMS, NITTIE, SIBM, MDI, IIFT)
  • Ideally, 4 + years brand management experience in FMCG/retail/consumer focused industries OR experience in working at a creative agency in an account management role
  • Brand positioning & segmentation,
  • Good working knowledge of MS Excel and MS PowerPoint
  • Trade marketing and merchandising experience
  • Experience managing external agencies
  • Experience in customer/consumer insights
  • Experience in digital media


Where and how you will work

The opportunity will be based in our Gurgaon office with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.


What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.




About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia, our culture celebrates individuality, knowing that together we are more.