Social Media Manager

Date: Mar 31, 2024

Location: Gurgaon, DL, IN, 122011

Company: Glanbia

Social Media Manager 

Glanbia Performance Nutrition


Join this dynamic team focused on delivering better nutrition for every step of life’s journey!


Job Summary:

We are currently seeking a Social Media Marketing Manager to develop and deliver high engagement content on Optimum Nutrition’s social media handles (FB, IG, X) and deliver reach, Engagement, followership goals. 


This role will report to the Head of Marketing, South Asia.


Key Responsibilities

  • Creative brief development and working with Social media agency to ensure timely execution while liaising with US for approvals
  • Craft a content calendar in collaboration with social media agency and supporting annual brand plans
  • Onboard, manage and get best ROI delivered through Influencers (on YT/IG)
  • Supporting digital front visibility of the products & brands for improved performances for sponsored & organic searches e.g. Amazon, Google searches etc.
  • Strategize social media campaigns to boost sales and brand management  
  • Partner with brand marketing team to maintain consistent brand across all social media platforms as well as liaising with US on approvals.
  • Host monthly community engagement through social pages
  • Answer consumer questions on the social pages daily
  • Monitor KPI progress and communicate to stakeholders on a monthly basis while leveraging Google Analytics
  • Build communication with followers through consistent communication via comments, retweets, likes and more
  • Adopt new social media trends for Optimum Nutrition
  • Lead the annual planning process for social media for GPN Inda
  • Manage social media marketing budgets


The Skills you will bring to the team

  • Master’s degree in marketing or mass communications from top institutes
  • Overall 6 years of marketing experience, with 3 years of demonstrated success in leading social media marketing or digital marketing plans for the organisation
  • Experience in Google Analytics and/or Social measurement platforms
  • Experience in managing external agencies
  • Experience of working with a digital native brand will be valuable
  • Experience working in Consumer Goods or Consumer Durables industry would be preferrable
  • Good understanding of how to work within brand guidelines
  • Highly adept with Social Media (Facebook, Instagram, YouTube, Twitter)
  • Strong knowledge of Facebook, WhatsApp, Instagram, YouTube and X (Formerly Twitter)
  • Should be creative with an eye for detail
  • Passion for fitness is a bonus


If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!


Where and how you will work

The opportunity will be based in our Gurgaon office with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.


What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.




About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia, our culture celebrates individuality, knowing that together we are more.