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Marketing & Loyalty Executive

Date: Sep 9, 2021

Location: Kilkenny, KK, IE

Company: Glanbia





Marketing and Loyalty Executive

18 month contract


Rooted in our rich heritage of family farming and embedded in our communities, Glanbia Ireland has evolved to bring the passion of our farmers and their high-quality ingredients to the world. Using modern-day technology and applying the best processes to our milk pool of three billion litres and our outstanding grains portfolio, we export innovative products and tailored ingredient solutions to more than 100 countries. We nurture a talented team of over 2,000 people to manage our network of 11 processing plants and 52 agri branches, serving our communities and delivering annual revenues of around €2 billion.


Glanbia Ireland owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Millac, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie, Glanbiaconnect.com, countrylife.ie and GAIN Animal Nutrition. 


An exciting opportunity has become available in Glanbia Ireland’s Agribusiness Growth Category, which supports our 52-branch network of both agri and gardening centres under the Glanbia and CountryLife brands.

Reporting to the Retail Marketing Manager, this maternity cover role is responsible for the implementation of promotional campaigns, driving brand awareness of the supporting the marketing manager on strategic projects. The successful individual will also be responsible for the day-to-day management of the retail loyalty programme and associated campaigns.  The role is based in Kilkenny, however, we are flexible on location. 


Key Responsibilities

  • Support the Retail Marketing Manager in the design and execution of retail marketing campaigns.
  • Perform analysis and reporting on campaign performance and customer loyalty activities.
  • Work closely with Retail Category Support teams to execute merchandising and promotional campaigns in-store.
  • Develop retail marketing Agribusiness and Horticulture content and collateral, in line with our commercial and communications strategies.
  • Take a lead role in the development of digital content, with a particular emphasis on social media. Tracking performance against KPI’s to ensure we are achieving objectives.
  • Management of instore and out of store events to ensure our brands are represented to the highest standards, with a focus on driving sales.
  • Liaising cross-functionally with key stakeholders to ensure plans are delivered in full, on time and within budget.
  • Support in the roll out and communications of internal campaigns to drive staff engagement and ultimately staff sales, which support our retail and ecommerce channels.
  • Perform analysis/scanning of market and technology trends across the retail, agri and loyalty landscape.


Key Requirements:

  • A Marketing and/or related third level qualification.
  • Minimum of 2 years’ experience in a relevant Marketing Executive role.
  • Solid knowledge and experience in Excel, PowerPoint and Visio also an advantage.
  • Excellent communication and influencing skills.
  • Proven ability to execute against plans and targets
  • Self-motivated with a proven track record of working on own initiative.



  • Experience in contributing to large-scale retail marketing campaigns a distinct advantage
  • Knowledge of retail marketing and loyalty trends across industries
  • In-depth understanding of the dairy and horticulture industry would be a distinct advantage.


Glanbia Ireland is a joint venture 60% owned by Glanbia Co-op and 40% owned by Glanbia plc. If you are interested in this position, please apply with an up to date resume.


Commitment to Diversity & Inclusion:
Glanbia Ireland embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.


Join our Talent Pool: 

Considering a new career in Glanbia Ireland but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at: www.glanbiaireland.com/careers


Glanbia Ireland is a Values Based Organisation - www.glanbiaireland.com


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.