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Marketing Director UK&I

Date: Jan 7, 2021

Location: London, LND, GB

Company: Glanbia

Marketing Director UK&I


Join the world’s No. 1 Sports Nutrition company and help millions of people achieve their performance & lifestyle goals!


Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance and healthy lifestyle goals. We are the world’s leading premium performance nutrition company with Optimum Nutrition, SlimFast, BSN, Nutramino, Isopure, Think!, Amazing Grass, and Body & Fit amongst the brands in the portfolio today. The UK&I business has strong ambitions of future growth in the enhanced nutrition category.


The opportunity where you will make an impact:

This role will lead the strategy and execution of brand strategy in the UK&I region, across a broad portfolio of brands - rapidly changing external channel shifts and consumer preferences will require significant change, both organizationally and strategically. 


We are looking for a talented commercial marketer to lead the brand agenda in the region, in an environment that encourages everyone to take personal ownership of the business results and the delivery of strategy. This is a unique opportunity to bring significant brand leadership and commercial experience to drive growth in an exciting category.

The role will report to the UK GM and will also be a key member of the UK&I leadership team. The role will lead a UK&I marketing team to;

  • Leading the UK&I Marketing Team to develop against industry leading plans, building long-term brand equity.
  • Craft media plans and implementing relevant above & below the line execution.
  • Develop and execute the Marketing Strategy for the UK&I region with KPIs by country on market share, pricing, awareness, brand & category growth targets, ROS and innovation.
  • Ensure that the right people are in the right roles to execute against the strategy
  • Drive the UK&I brand positioning, channel distribution and segmentation strategies whilst aligning with the global brand positioning in collaboration with the EU Marketing Director and Global CMO.
  • Create a multi-channel calendar for all marketing initiatives including media (including a focus on digital and social), new product launches, athlete programmes, sponsorships, loyalty building programs, events, and retailer marketing programmes.
  • Work with the Commercial Team to develop the marketing support to execute plans to the maximum efficiency and impact.
  • Recruit and develop a network of key athletes, influencers and ambassadors to support consumers in achieving their goals and understanding of the products within the portfolio.




What you will bring to GPN:

  • Be an outstanding and highly skilled Marketing Leader with c.10 years' experience in marketing leadership roles, preferably within FMCG/ consumer goods.
  • Instinctive understanding of sports & lifestyle nutrition and a strong passion for sport and healthy lifestyle.
  • Proven track record in driving a digital strategy and online engagement with social media as the key driver.
  • An optimistic and resilient team player, confident to voice opinions & challenge mindsets, leading with consumer insights.
  • You are obsessed with consumer intimacy and have proven the ability to foster this culture across an organisation.
  • Expert-level experience in marketing strategy development, using insights and competitor analysis to anticipate future opportunities.
  • Experience with cost and ROI management of marketing budgets.


What we would like to offer you:

  • The opportunity to advance your career in a dynamic organisation that is expanding globally and is at the forefront of the healthy lifestyle macro trend
  • The ability to work as part of a fast moving team based in London and expanding quickly
  • Other benefits to include; pension and an employee discount on all GPN products
  • International career opportunities as part of a truly global organisation