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Social Media Manager

Date: Sep 14, 2022

Location: Downer's Grove, IL, US, 60516

Company: Glanbia

Job Summary

 

We have an amazing role for someone who is passionate about the social space and is extremely interested in nutrition and health and wellness.

 

As a manager you will lead a small team of social specialists to engage with our consumers across our portfolio of brands in all the main social channels. As well as providing guidance and support to the Consumer Affairs team who are answering queries and solving shipping problems and other issues, your role is to engage in a proactive and inspirational way with our consumers in on-line social platforms.

 

The candidate must be talented, creative and full of ideas on how to build consumer and community engagement and you have a strong track record of working with influencers, ambassadors and on-line groups to help inspire creativity, develop content and manage the brand positioning and brand messaging in a natural way.

 

We need someone who has a customer first attitude and knows how to navigate the social space to build brands and consumer loyalty. We want someone who is obsessed with what’s new, relevant and trending. Someone who lives in the social space and can anticipate opportunities and potential issues.

 

If you fit this description, and have a track record of success in social marketing and leading teams then this is the role for you.

 

Essential Functions

 

  • Be a Social Media Expert.
    • Know the social channel inside and out.  
    • Understand how consumers are using the platforms from intention, flow to available formats.  
    • Expand social strategy to relevant channels beyond our brand pages (ie Facebook groups) where it fits.
    • Develop the social strategy for each brand. Determine the roles of each social channel, priority and create organic activation framework that leverages brand needs and social best practices.
  • Content pillars
    • Establish the content framework for each brand that includes themes, guideposts, etc that mirror brand needs along with platform best practices.
    • Determine how to break through to our consumers in their feed and deliver our message to the consumer.  
    • Own the content calendar.
    • Ensure each interaction (post) represents the brand, fits consumers need, and has a clear intention. 
    • Provide content to on-line social groups and influencers, organized around our brands, such as the SlimFast weight management support groups.
  • Influencer strategy.
    • Outline the roles of influencer activation from ambassadors, mega, micro to nano.  
    • Develop relationships with key influencers that can range from campaign effort to always on relationship.  
    • Negotiate programs that fit brand needs and best leverage influencer assets.
    • Flawless execution. 
    • Ensure the calendar comes to life as planned. 
  • Measure success.
    • Create a measurement plan that shows if you’re successful at achieving your agreed upon objectives. 
    • Ensure Key Performance indicators are identified and provide benchmarks for each metric to understand success.
  • Test and learn.
    • Continuously test and learn, gather learnings and share results across portfolio and brands. 
    • Be comfortable to raise a red flag when something is not working just you can highlight what is working to put more resources behind it.
  • Best practices.
    • Create best practices for portfolios and each brand. 
    • Share learnings across formats, days of week, times of day, etc.  
    • Build relationships with key internal stakeholders.
  • Listening and Feedback 
    • Be an ear to the ground for the business and brand teams listening for changes in consumer attitudes, competitor activity and brand issues.
    • Know when and how to raise the alarm as well as provide regular reports and updates on brand and category activity.

 

  • Reports to Director Media and Digital marketing.
  • Team Leader

 

Decision Making/Problem Solving
 

  • Accountable for GPN social strategy and corporate and brand’s social presence. This will require the confidence to know when to engage in on-line issues and when to walk away or gather input from legal and other leaders.
  • Will make social planning and execution decisions in real time, in line with the Brand owners and brand positioning’s.  
  • Influencer feedback, monitoring and coaching.

 

Education                                         

 

  • 4 year -BA/BS degree required in a marketing or business related field.

 

Experience

 

  • 4+ years experience in a relevant role
  • Demonstrated experience leading teams.

 

Other Experience:

 

  • Experience using Sprinklr or other social listening tools
  • A strong collaborator with the ability and a track record of successfully managing cross functional partnerships.
  • Ability to proactively navigate through process and timelines to achieve milestones
  • Well-developed organizational and project management skills to manage multiple brands and initiatives simultaneously.
  • A recognized social expert
  • Manage through a data oriented and test and learn mindset
  • Excellent communication and stakeholder management skills
  • Proven effectiveness operating in a highly matrixed organization
  • Customer oriented and results focused

 

The role will reside in IL


Nearest Major Market: Chicago