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Marketing Manager, Japan

Date: Feb 16, 2021

Location: Japan, 13, JP

Company: Glanbia

Join the world’s No. 1 Sports Nutrition company and help millions of people achieve their performance & lifestyle goals!

 

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of nine brands including Optimum Nutrition (ON),  SlimFast, Amazing Grass, BSN, Isopure, Body&Fit, Nutramino, ABB, and Think! and  Our products are sold in over 130 countries and our brands are in the top three performance nutrition brands in more than 20 countries. We are the fastest growth driver within the Glanbia group with a revenue ambition of $2bn in 2020. We are a values led organisation focused on driving sustainable business performance. GPN employs more than 1,800 people globally and has revenues of approximately $1.5B. Join us on our journey today!

 

The opportunity where you will make an impact:

This role will work closely with the Commercial Leader, Japan, and the Marketing Director, Asia, and General Manager, Asia to Develop consumer insights and End to End full year marketing calendar / execution inc. consumer and shopper marketing activity (product, brand, trade across on and offline) for all Glanbia Performance Nutrition brands. This is also including identification and management of athletes/ KOL, media / content/ creative agencies and activation in ecom and offline store, and owning country marketing budget and its ROI.

 

  • Managing projects and campaigns to ensure timelines and critical paths are being met
  • Collaborate with Ecommerce team and Agency to incorporate Digital calendars into the Marketing calendar to ensure alignment and organization of campaigns and projects.
  • Day to day management of the approved marketing budget, ensuring campaigns and projects have sufficient resources to be executed and do not exceed set budget.
  • Research and analyses competitor tactics in the market to identify the most suitable strategies for the company's product and branding.
  • Partner with regional sales, route to market and e commerce team to devise key customer activations. 
  • Support the development of advertising material across multiple platforms in line with brand objectives and HQ guidelines.
  • Work with sales and key customers to develop POS solutions, online web banners etc and all sampling material requirements
  • Assistance in planning, execution and tracking of new product launches
  • Collaboratively support the sales and marketing teams to align and execute brand strategies
  • Manage and grow network of influencers (athletes & KOL’s – Key Opinion Leaders) for the purposes of inspiring and supporting consumers in achieving their goals and understanding the products within the portfolio.
  • Manage the distribution of athlete monthly product allocations, athlete gear, coordinating athlete duties in events, sampling & demonstrations in line with budget and objective guidelines.
  • Ensure all product education delivered via athletes is aligned within the guidelines of GPN’s SNS and communication protocols. 
     

What you will bring to GPN:

 

 

 

 

  • Ability to analyse market trends, internal sales data and work within budget guidelines
  • Digital strategy and planning, Social media and digital marketing operations
  • Mixture of analytical, data-driven decision making and creativity
  • Ideally, 7+ years brand management/trade or customer marketing  experience in FMCG/Luxury retail/consumer focused industries
  • Brand positioning, segmentation, retail and trade negotiations experience
  • Consumer and Shopper marketing experience
  • Experience managing external agencies
  • Experience in customer/consumer insights
  • Strong strategic and analytical skills
  • Effective communicator, fluent verbal and written in both English and Mandarin
  • Ability to develop strong working relationships
  • Innovative, adaptable and skilled in problem solving.

 

What we would like to offer you:

  • The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
  • Our Smart Working model advocates wellbeing by providing you with a greater choice in how you work and live, giving you a better work-life balance.
  • Create your own nutrition formula with a discount on our GPN products!