Share this Job

Customer Business Manager - Canada

Date: Jan 4, 2022

Location: Toronto, CA, M9C 2C3

Company: Glanbia

Glanbia Performance Nutrition is a wholly owned subsidiary of Glanbia. GPN’s brand portfolio consists of – Optimum Nutrition, BSN, Isopure, Think!, Nutramino ABB, Body & Fit, Amazing Grass and SlimFast and Nulife, each with its own brand essence. GPN manufactures and markets the full range of performance nutrition and lifestyle products including protein, pre-workout, muscle gainers, ready-to-eat snacks and general health. Products are sold through a variety of channels including specialty retail, the internet, gyms and FDM in a variety of formats including powders, bars and Ready-to-Drink beverages. GPN has a global and expanding footprint with a current in-market presence in 24 countries.


The Customer Business Manager, National Accounts- Canada will play a critical role in managing our Healthy Lifestyle business for the Canadian landscape, including managing our existing brick & mortar business and strategic e-tail partners. Identifying and executing revenue generating growth initiatives and exploring white space opportunities. Additionally, this position will be responsible for building and strengthening Glanbia’s relationships with existing partners, developing strategies to increase consumer engagement, brand awareness and conversion to optimize sales growth.


This person should have a strong grasp of current Healthy Lifestyle/ Sports Nutrition landscape, a great understanding of the tools and strategies needed to be able to lead the sales for Glanbia at Food/Drug/Mass, as well as experience managing brokers. This position will collaborate with many people in the company including retail marketing, innovation, finance, and operations in translating and supporting key company initiatives and campaigns as it relates to our key partners.  Specifically, this position will be accountable for existing partners including but not limited to Walmart, Loblaws, Metro, Sobeys, Farm Boy, Well.ca, 7/11, London Drugs and many Independent stores across Canada, as well as evaluating and vetting potential new platforms and partners. 


Sales Development 

  • Achieve assigned quarterly and annual revenue and profit goals for your Canadian customers.
  • Support your manager in the sales development activities of the Food, Drug, Mass & Natural channel, while managing brokers.  
  • Manage monthly/quarterly yearly item forecasting and budget planning. 
  • Support Director, Canada with internal HQ sales activities as needed.

Brick & Mortar and E-Com Management

  • Execute Glanbia content and merchandising according to plan to drive the business while ensuring a best-in-class customer experience.
  • Work closely with Broker in Canada to help manage the business.
  • Work closely with all existing and new retailers and develop marketing strategies to grow sales and monitor execution efficacy
  • Manage performance marketing campaigns.  Work with internal and external partners on brand/sku priorities and keyword selection.
  • Drive development of marketing campaigns for Canada (in partnership with Marketing), ensure the experience is on-brand and aligned with marketing to drive acquisition, sales, and retention.
  • Manage and enforce pricing integrity across the web, leverage MAP tracking software.
  • Build strong customer relationships that result in partnership opportunities which drive sales, market share and profit.
  • Provide account specific promotional plans and recommendations to Director to ensure achievement of account growth goals and develop ongoing customer plans that are in alignment with corporate and customer goals.
  • Demonstrate effective influencing skills with internal and external constituents.  
  • Ability to interact with customer representatives at all levels and add value to the process
  • Reviewing and reporting sales and inventory trends regularly 
  • Ability to prioritize and adhere to deadlines while managing multiple projects. 
  • Track analytics, assess campaign effectiveness, and recommend optimizations based on performance.
  • Stay up-to-date and report on trends including sites, merchandising tools and applications from key competitors. Leverage consumer insights to drive opportunities


Business Development  
Continuous Business Development mindset is critical to success in this role. Will be responsible to expand business in existing customers and support the organization in incremental opportunities that may arise from various sources including this individual uncovering them directly. 

  • Complete required sales reporting activities. 
  • Timely, complete and accurate submission of promotional discounts. 
  • Provide on-going communication of significant competitive activity to Sales and Marketing leadership. 


  • 5+ years consumer products experience in the Food/ Drug/ Mass or Healthy Lifestyle space is required. 
  • Bachelor’s Degree or equivalent in Business, Sales or Marketing. 
  • Leadership Skills. The ability to motivate, lead and evaluate direct and retail brokers. Exploit strengths and react appropriately to weaknesses. 
  • Excellent organizational, verbal and written communication skills and positive attitude a must. 
  • Relevant industry experience preferred but not required.  
  • Persuasive Selling Skills. Ability to build and maintain customer and consumer relationships based on fact-based selling of product benefits, leading to development of an expanded customer base and growth of the existing base. 
  • Communication and Presentation Skills.
    • Ability to develop and present promotional plans and product information to retail stakeholders. 
    • Strong eye for creative sensibilities, visual storytelling, personalized copywriting
  • Solid knowledge of website analytics tools
  • Self-starter and able to work independently in a less-structured environment
  • Must be creative and innovative with very high attention to detail
  • Act with sense of passion, energy, enthusiasm and urgency – a positive attitude required
  • Ability to work effectively under deadlines and juggle several assignments simultaneously
  • Proven capability for problem solving and never-ending resourcefulness; fearless
  • Can do attitude with a desire to make the world simply amazing.


Glanbia Performance Nutrition has enjoyed consistent double-digit growth, which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product category. 


At Glanbia we work hard so you can build your future, your way. We are building our global nutrition business thanks to people like you, living our values and believing in our vision.  We are dedicated to delivering better nutrition for every step of life's journey. So, if you’re looking to develop your career, stretch your ambitions and work for a company that has the ability to succeed on the world stage, ours is a journey you’ll want to share.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.